Kazakhstan-based startup Beksar, an alumnus of the MOST Investment Readiness Accelerator, has successfully secured $305,000 in pre-seed investments, bringing the total project valuation to $4.8 million, QazMonitor reports citing the press service of MOST Ventures.
Lead investors in the funding round included angel investor and entrepreneur Murat Abdrakhmanov, who contributed $150,000, and MOST Ventures fund, investing $105,000. Business angel Yeldar Tolesh also joined the round, injecting an additional $50,000 into the startup's capital.
Beksar stands out as a unique solution catering to small and medium-sized businesses seeking to automate various retail processes. The startup addresses the challenges faced by small businesses and provides tools to enhance operational efficiency.
Murat Abdrakhmanov expressed optimism about the startup's potential impact, stating, "I think that more and more entrepreneurs will use the services of this startup. Especially since several thousand stores are already doing it successfully."
The startup serves retail stores where owners often double as salespeople, as well as larger retail chains with multiple branches. The platform integrates cash registers, analytics, warehouse accounting, loyalty systems, and more. This enables business owners to monitor their operations in real time and utilize marketing tools, such as targeted promotions to their customer base.
With more than 150,000 SMBs in Kazakhstan, the importance and need for automation in these sectors is more relevant than ever. Our investment in Beksar reflects our understanding of current retail trends and the market's growth potential. Beksar offers a key solution for offline retail to improve operational efficiency and reduce costs through smart automation. We believe in the startup's team, which demonstrates its maturity and readiness to scale with its solution.
Founder Maksat Bektibayev revealed that over 2,700 stores across Kazakhstan have already joined the Beksar platform. The company plans to scale the project and adapt its solution for the HoReCa sector.