Kazakhstan has adopted a professional standard titled “Coaching Activities”, QazMonitor reports.
The standard officially defines who can work as a coach, the knowledge and skills required, and the responsibilities toward clients. It outlines qualification requirements, a list of essential competencies, professional ethics rules, and procedures for verifying qualifications, including recognition of informal education.
The profession’s boundaries are clearly defined: coaching is now officially separated from psychotherapy, psychological counseling, and mentoring. This aims to prevent confusion and make coaching services more transparent and understandable for consumers.
Deputy Dinara Naumova of the Mazhilis noted that the standard is designed to protect Kazakh citizens from dishonest practices and ensure coaching is offered responsibly.
Plans also include creating an open registry of certified coaches with information on education, certifications, and verified qualifications. Amendments to the Consumer Rights Protection Law are prepared to strengthen accountability for the quality of coaching services.